Today, as a team we discussed branding. Specifically, we discussed what message Marc Wayne Fashions and specifically, Marc Wayne Intimates is compelled to convey. Our tagline "Beauty where it matters most" is more than just a feel-good mantra. What started off as a simple observation as to how women respond when they are wearing beautiful lingerie has evolved into a responsibility to define what the word "beauty" means to us as a company. It's easy for us to think of "inner beauty" as the beauty that matters most. But it becomes challenging when we look for a message about beauty that deviates from the inherent sex appeal of lingerie. Can intrinsic sex appeal and inner beauty go hand-in-hand? Or does the sheer physical and digitally enhanced beauty used to represent our products perputate the false standards of what is beautiful? What's more, do we believe in the type of beauty that matters most to the extent that we would abandon traditional lingerie marketing...and is that what our customers want?
These are questions that we are candidly sorting through. As the leader of this team I can commit one thing: we will remain socially responsible by finding a way to use our influence as a brand to champion the message that true beauty is beyond skin deep.
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